Jute is known as the ‘golden fibre’ of Bangladesh; it is 100% plant based and it has great flexibility and strength. In fact our bags can carry up to 14 kilos!
This “macrame” hand technique relies entirely on our women’s expertise. They work in their own homes fitting in with family life, the jute plant is harvested by hand using centuries old methods.
No machines are used, only the talented hands. They untangle and clean the raw jute, spin it with their fingers and tidy up with scissors, dye what is required with azo free colours, then knot the bags to our carefully crafted designs.
There are many varying stages in our process from our design room in Notting Hill to the wonderful talented artisans of south-west Bangladesh and every step is as important as the next to ensure our commitment to beautiful well-made fashionable bags.